Comments on: Surviving and Thriving as an Ecommerce SEO http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/ Farmer of Organic Vegetables & Keywords Sun, 25 Dec 2011 17:58:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Awesome SEO, CRO and Aff Guest Posts Of 2011 – And 2012? http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-5761 Awesome SEO, CRO and Aff Guest Posts Of 2011 – And 2012? Sun, 25 Dec 2011 17:58:50 +0000 http://www.esizemore.com/?p=129#comment-5761 [...] marketing, and specifically how an affiliate got merchants to promote him! Everett blogs about e-commerce SEO on his website www.esizemore.com. You can follow him on Twitter and connect on [...] [...] marketing, and specifically how an affiliate got merchants to promote him! Everett blogs about e-commerce SEO on his website http://www.esizemore.com. You can follow him on Twitter and connect on [...]

]]> By: How an Affiliate Got Merchants to Promote Their Site http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-5681 How an Affiliate Got Merchants to Promote Their Site Mon, 19 Dec 2011 14:15:32 +0000 http://www.esizemore.com/?p=129#comment-5681 [...] is a guest post by Everett Sizemore, who blogs about e-commerce SEO on his website www.esizemore.com. You can follow him on Twitter and connect on [...] [...] is a guest post by Everett Sizemore, who blogs about e-commerce SEO on his website http://www.esizemore.com. You can follow him on Twitter and connect on [...]

]]> By: Why Havne't My Rankings Come Back? - Google Panda SEO Update http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-1621 Why Havne't My Rankings Come Back? - Google Panda SEO Update Tue, 17 May 2011 05:00:17 +0000 http://www.esizemore.com/?p=129#comment-1621 [...] eCommerce SEO [...] [...] eCommerce SEO [...]

]]> By: How Rural Ecovillages Can Have Prosperous Economies http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-1346 How Rural Ecovillages Can Have Prosperous Economies Sun, 24 Apr 2011 22:00:31 +0000 http://www.esizemore.com/?p=129#comment-1346 [...] Dancing Rabbit we have a variety of members who successfully telecommute. Like Everett, I do professional search optimization for companies like this fountain site, and this outdoor gear [...] [...] Dancing Rabbit we have a variety of members who successfully telecommute. Like Everett, I do professional search optimization for companies like this fountain site, and this outdoor gear [...]

]]> By: Gift Ideas from the Depression Era | Sustainablog http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-1043 Gift Ideas from the Depression Era | Sustainablog Wed, 01 Dec 2010 17:28:51 +0000 http://www.esizemore.com/?p=129#comment-1043 [...] Everett Sizemore, of Living The Simple Life, where he and his wife blog about balancing self-sufficiency and [...] [...] Everett Sizemore, of Living The Simple Life, where he and his wife blog about balancing self-sufficiency and [...]

]]> By: Stamps.com Survey Says Free Shipping Is Best Performing Promo for eCommerce http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-1009 Stamps.com Survey Says Free Shipping Is Best Performing Promo for eCommerce Sat, 20 Nov 2010 03:02:43 +0000 http://www.esizemore.com/?p=129#comment-1009 [...] eCommerce SEO [...] [...] eCommerce SEO [...]

]]> By: Johnny Speiermann http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-977 Johnny Speiermann Fri, 05 Nov 2010 14:42:24 +0000 http://www.esizemore.com/?p=129#comment-977 Great article. In addition to "Keep Categories Out of Product URLs" I would add "Keep brand names/product names out of product URLs". We did the mistake to include the brand and model name in product URLs to distinguish between similar products. But that's a pain when the product is being discontinued at the manufacturers side. The page may be well optimized for generic keywords, and then you have to redirect it to a new page. Many CMS systems just redirect to the front page when a product is deactivated, and in many cases there is no redirection at all. The problem may be easy so solve for a SEO person, but if you are a shop owner that doesn't do your own SEO it will just add extra costs. If you use generic URLs and a product is discontinued you can then easily replace it with a new product text and images keeping the same URL and the same on-page and external optimizations as for the discontinued product. Great article.

In addition to “Keep Categories Out of Product URLs” I would add “Keep brand names/product names out of product URLs”.

We did the mistake to include the brand and model name in product URLs to distinguish between similar products. But that’s a pain when the product is being discontinued at the manufacturers side. The page may be well optimized for generic keywords, and then you have to redirect it to a new page.

Many CMS systems just redirect to the front page when a product is deactivated, and in many cases there is no redirection at all.

The problem may be easy so solve for a SEO person, but if you are a shop owner that doesn’t do your own SEO it will just add extra costs.

If you use generic URLs and a product is discontinued you can then easily replace it with a new product text and images keeping the same URL and the same on-page and external optimizations as for the discontinued product.

]]> By: SEO-LEX http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-976 SEO-LEX Fri, 05 Nov 2010 13:53:01 +0000 http://www.esizemore.com/?p=129#comment-976 A lot of very usefull tips that I as SEO specialist, author of SEO books and owner of several Ecommerce sites can vouch for. All of them actually. Thanks for sharing! A lot of very usefull tips that I as SEO specialist, author of SEO books and owner of several Ecommerce sites can vouch for. All of them actually. Thanks for sharing!

]]> By: Tommy http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-953 Tommy Tue, 05 Oct 2010 19:08:25 +0000 http://www.esizemore.com/?p=129#comment-953 Wow. A lot of great information in one spot! I, too, will be bookmarking this page for many future reads. Wow. A lot of great information in one spot! I, too, will be bookmarking this page for many future reads.

]]> By: 13 Ecommerce Link Building Tactics to Avoid | Ecommerce News http://www.esizemore.com/surviving-and-thriving-as-an-ecommerce-seo-professional/#comment-740 13 Ecommerce Link Building Tactics to Avoid | Ecommerce News Fri, 27 Aug 2010 13:06:58 +0000 http://www.esizemore.com/?p=129#comment-740 [...] you’re done reading this post, take a moment to read this amazing SEMMY award winning post: Surviving and Thriving as an Ecommerce SEO Professional (a must read for any merchant wanting to optimize their online [...] [...] you’re done reading this post, take a moment to read this amazing SEMMY award winning post: Surviving and Thriving as an Ecommerce SEO Professional (a must read for any merchant wanting to optimize their online [...]

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