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Speaking at SMX West: Bringing SEO In House – 10am on Day Three

SMX West is in Santa Clara, CA on the first week of March 2010

I'm Speaking at SMX WestIf you’re making it out to SMX West in March stop me in the hallway for a chat. I’m always eager to meet new people in the SEO industry.

I will be speaking on the In House & Specialty SEM Track on day three of the conference. The session is Bringing SEO In House: How To Be Successful! and is moderated by Jessica Bowman, Founder, SEOinhouse.com. I will also be joining fellow speakers Laura Lippay, Director of Technical Marketing at Yahoo!; and Michael Martin, SEO Director at Resource Nation.

My presentation is going to deal mostly with how an in-house SEO can add value by using his/her related skills (analytics, keyword research, competitive analysis, link building, social media…) to help other business teams in his/her organization. I will also touch on some of the mistakes business owners make when hiring their first in-house SEO, or when moving someone over from a different position within the company.

If that sounds interesting to you then I hope to see you at the session. If not, maybe we can chat some other time that week. See you there!

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