Nov 11, 2010 Posted by Everett

One Reason to Scrap Your Meta Description

I use meta descriptions. I like to have some control over that message, even if Google decides to use a snippet of content from the page instead some of the time. Heck, I even still use meta keywords, even though they have been dead for awhile, and even the zombies were recently put to rest. I use them to guide copywriting and future on-page optimization. It keeps me focused. But despite me being... read more

Sep 3, 2010 Posted by Everett

Doohicky Widget Review – Testing RDFa for Rich Snippets in Search

Feel free to look at the code if you want to see what I’m doing here. Otherwise this post probably won’t make much sense. I am writing this Doohicky Widget Review to test out some Resource Description Framework in attributes (RDFa) markup to see if I can get some micro-formating data (i.e. rich snippets) to show up in the Google search results for “Dookicky Widget Review”. ... read more

Aug 20, 2010 Posted by Everett

Talking Microformats – Embedded SEO Dojo Radio Episode Six

I wanted to share this with my readers, some of which probably already subscribe to the SEO Dojo blog. If you don’t, you should. In a recent interview someone asked me what I thought were some opportunities that SEOs are missing out on. I mentioned two primary ones: Video SEO (as in showing your own site, not YouTube) and Micro-formatting.  For everything you need to know about Video SEO, go get... read more

Feb 12, 2010 Posted by Everett

Google Video Test Results: Captions Vs Description Vs Speech Recognition

I had a thought after Google Voice came out: If Google has voice recognition capabilities, shouldn’t they be able to recognize keywords said in videos? And if so, might SEOs get involved in keyword research as part of the scriptwriting process? It was a passing thought, which was quickly dismissed at the time. But then Google announced automated captioning on YouTube: “To help address this... read more

Jan 28, 2010 Posted by Everett

Stay Tuned for a Video SEO Test…

Update: The test results are in. Check it out here – Google Video SEO Test Findings Everybody knows Google owns YouTube. Everybody knows Google has speech recognition abilities because of Google Voice. Everybody knows Google hires smart people. And everybody knows that everybody knows you can spam the hell out of video search because the content of the video doesn’t have to match closely with... read more