Nov 29, 2010 Posted by Everett

eCommerce Website Developers: Stop Turning Sort & Filter Parameters Into Directories

I know it might seem like a good idea to have all of these great, “SEO’d” URLs for search engines to chew... read more

Nov 19, 2010 Posted by Everett

Stamps.com Survey Says Free Shipping Is Best Performing Promo for eCommerce

Stamps.com has published the results of a survey in which, among other things, they asked eCommerce merchants to rate their most effective holiday sales promotion. The answer was overwhelmingly Free Shipping. They also found that most people plan on offering free shipping on more products this year than last year; and out of those who are offering free shipping on some products, that “some”... read more

Nov 11, 2010 Posted by Everett

One Reason to Scrap Your Meta Description

I use meta descriptions. I like to have some control over that message, even if Google decides to use a snippet of content from the page instead some of the time. Heck, I even still use meta keywords, even though they have been dead for awhile, and even the zombies were recently put to rest. I use them to guide copywriting and future on-page optimization. It keeps me focused. But despite me being... read more

Sep 3, 2010 Posted by Everett

Doohicky Widget Review – Testing RDFa for Rich Snippets in Search

Feel free to look at the code if you want to see what I’m doing here. Otherwise this post probably won’t make much sense. I am writing this Doohicky Widget Review to test out some Resource Description Framework in attributes (RDFa) markup to see if I can get some micro-formating data (i.e. rich snippets) to show up in the Google search results for “Dookicky Widget Review”. ... read more

Aug 20, 2010 Posted by Everett

Talking Microformats – Embedded SEO Dojo Radio Episode Six

I wanted to share this with my readers, some of which probably already subscribe to the SEO Dojo blog. If you don’t, you should. In a recent interview someone asked me what I thought were some opportunities that SEOs are missing out on. I mentioned two primary ones: Video SEO (as in showing your own site, not YouTube) and Micro-formatting.  For everything you need to know about Video SEO, go get... read more