Jul 6, 2011 Posted by Everett

Online Shipping Costs Infographic

The second half of the infographic below has some great stats for eCommerce businesses to consider. For instance, did you know nearly a quarter of shoppers say high shipping costs have discouraged them from making online purchases? Or that nearly half of online shoppers have abandoned carts when they find out the shipping costs? One way to avoid shopping card abandonment is to east into the price of... read more

Jun 29, 2011 Posted by Everett

Filler Content VS Useful Content

I don’t like filler content. Visitors don’t like it. Google doesn’t like it. And panda bears hate it about as much as they hate having sex with each other. The problem is most of us have blind-spots to our filler content in the same way that people with ugly babies don’t know they have an ugly baby. I just had a “real” cute baby (He is, isn’t he? You’d tell... read more

Dec 14, 2010 Posted by Everett

E-Commerce Link Building Tips – A Quick Roundup

I’ve been answering a few Q&As as an SEOmoz Associate lately, and one of the perks of that job is that I get to share my ideas and tactics with a wider audience on the SEOmoz blog. The other perk is that I get paid, but most important of all it really keeps me on my toes. Sometimes I get a tough question that requires me to do some digging around, and I often learn a few things I didn’t... read more

Dec 1, 2010 Posted by Everett

Job Opening: E-commerce Merchandising/Marketing Coordinator

A friend of mine over at Evolve Clothing asked if I knew anyone who would be a good fit for an eCommerce merchandising / marketing position. I figure the best way to reach the people I know who might be interested, and qualified, would be to post it here. So here it is: E-commerce Merchandising/Marketing Coordinator Position Details at Evolve Clothing. Evolve makes durable, high-quality, customized... read more

Nov 29, 2010 Posted by Everett

eCommerce Website Developers: Stop Turning Sort & Filter Parameters Into Directories

I know it might seem like a good idea to have all of these great, “SEO’d” URLs for search engines to chew... read more