Dec 1, 2011 Posted by Everett

Do You Have a Dirty Sitemap? Here’s How to Check…

In an interview a few months ago with Stone Temple Consulting, Bing’s Duane Forrester said this: “Your Sitemaps need to be clean. We have a 1% allowance for dirt in a Sitemap. Examples of dirt are if we click on a URL and we see a redirect, a 404 or a 500 code. If we see more than a 1% level of dirt, we begin losing trust in the Sitemap”. I forget where I heard it, but I seem to recall Matt... read more

Nov 1, 2011 Posted by Everett

Help Me Choose a Mo to Grow – Prostates Will Thank You

I recently joined the Search For The Cure team to help raise funds for men’s health awareness, specifically prostate cancer. Have you been screened yet? You may be happy to know that the dreaded finger isn’t the only way to check for prostate cancer. You can have your PSA levels checked too, which does not involve any digital examinations. WHEW! I’m running a distant third at the moment,... read more

Oct 28, 2011 Posted by Everett

Making the Leap From EMD to Branded EMD May Be Harder Than You Think

If you have an exact match domain (EMD) for a popular query you may be noticing that it isn’t as easy to stay on top for that query as it used to be. If not, you may be noticing it soon because many users, brands and SEOs have been calling for Google to dampen the effect of EMDs on SERPs for a long time now, and Google has said several times that they are trying to do exactly that. SEO is less and... read more

Jul 6, 2011 Posted by Everett

Online Shipping Costs Infographic

The second half of the infographic below has some great stats for eCommerce businesses to consider. For instance, did you know nearly a quarter of shoppers say high shipping costs have discouraged them from making online purchases? Or that nearly half of online shoppers have abandoned carts when they find out the shipping costs? One way to avoid shopping card abandonment is to east into the price of... read more

Jul 5, 2011 Posted by Everett

Lil Waylon in His Mozbot Shirt

The awesome folks over at SEOMoz sent me and my new son Waylon a little box of goodies the week he was born and I’m just now getting time to snap off a photo of us sporting father and son matching SEO-gear. Do we have a future SEO on our hands? Perhaps. But I’m hoping for astrophysicist. No pressure... read more