Aug 20, 2010 Posted by Everett

Talking Microformats – Embedded SEO Dojo Radio Episode Six

I wanted to share this with my readers, some of which probably already subscribe to the SEO Dojo blog. If you don’t, you should. In a recent interview someone asked me what I thought were some opportunities that SEOs are missing out on. I mentioned two primary ones: Video SEO (as in showing your own site, not YouTube) and Micro-formatting.  For everything you need to know about Video SEO, go get... read more

Aug 4, 2010 Posted by Everett

On-Site Embedded Video SEO Test Was a Success

This post has been edited to remove the original video, which did end up with the thumbnail in universal search going straight to this post. It was a success and I have duplicated that success on at least one other website so far. However, in hind-sight I should have tested a video that wasn’t using a friend’s name. Nobody wants the search results for their name to show some silly bar scene.... read more

May 13, 2010 Posted by Everett

IMHO: The Best Project Management Tool (Web-Based) is…

What is the best web-based project management tool? I asked that exact question not long ago and got about a dozen different answers, one of which was CentralDesktop. In full disclosure, that was an affiliate link. However, this is NOT a sponsored post. I use CentralDesktop every day now and am sharing my opinion because I think it is better than BaseCamp and similar web-based project management systems... read more

May 12, 2010 Posted by Everett

The Kind of Line I Like to See

I decided to do a little moonlighting last week just for kicks, and because I liked the website.  Google Analytics was installed on May 3rd. May 4th was the first full day of reporting. My changes were implemented yesterday, May 10th, on the homepage. The following shows keyword traffic to the home page in the Content > Entrance Keywords > / report. Click the image to see the full size... read more

May 4, 2010 Posted by Everett

Google Brand Suggestion: Ideas on Leveraging Brand Links on Google

I case you haven’t already seen or read the news: Google is now suggesting specific brands for certain searches (queries) by linking to refined queries. For instance, if you search for DVR you might see a list of links going to TiVO, Sony, etc… with each linking to search results for ['Brand' 'Query']. More below, but first an example: This affects the typical ecommerce business in several... read more