About

Everett and Melissa doing the new American Gothic: From a Denver Post article about Urban Farming.

Background

I’ve been doing search engine optimization (SEO) since starting an eCommerce business in 2001 – although, at the time, I didn’t know I was doing SEO. I used the revenue from this business to live in Australia for several years while obtaining a Bachelor’s in Journalism from Bond University.

After graduation I sold the business and moved to Denver, Colorado, where my journalism experience was an asset in obtaining several online copywriting projects, which eventually led to an interest in SEO.

Employment

I went to SEO bootcamp as an employee for Page 1 Solutions doing search engine optimization for some of the most competitive industries on the web, including personal injury law, cosmetic surgery and search marketing b2b. Eventually rising through the ranks as a trainer for new SEO cadets, I felt it was time to challenge my skillset and feed my entrepreneurial nature. I started an SEO consulting firm, which specialized in online marketing for the health and fitness industry. One of my clients (Gaiam) eventually offered me a full-time position to manage their SEO department, which I did from 2006-2010.

I now do mostly affiliate marketing when I’m not doing Q&A for SEOMoz, feeding the chickens, weeding the garden, or reading books.

Personal

I am an avid gardener, founder of the Denver Urban Homesteading Group, a lucky and devoted husband, part-time affiliate marketer, Virginia farm-owner, fledgling snowboarder, English bulldog owner, and social media junkie. To my knowledge, I am still the most tattooed person in management meetings – but no longer so at search conferences.